Would you agree that, at the end of the day, virtually everything you do to generate passive income streams from your online business comes down to marketing in one way or another?
And most people just don’t get it!
So I’m going to tell you a little secret really early on.
E-mail marketing is more powerful than social media marketing.
Want to know why?
Because the subscribers to your list – your audience – are all warm leads.
You know … when a good friend makes a suggestion, you’re likely to follow it, right?
Because it came from a trusted source. A warm lead so to speak.
Would you do the same if the suggestion came from a stranger?
Well the same applies to your audience.
And that’s why it’s so crucial to nurture your audience and keep yourself in front of them all the time.
You need to keep yourself top of mind.
The more you communicate with them, the more receptive they become to your suggestions.
They become warm.
They start seeing you as a friend. The more you talk to them, the more they feel they know you.
When I had a real estate business, one of the ways I used to prospect for sellers was to put business cards into letter boxes.
I had a rubber stamp made using my own handwriting that said “Hi, I called in while you were out. I’d like to chat with you about your property. Please can you call me on 555-5555”.
Did it work the first time round?
Not on your life!
It took at least 3 business card drops before people start thinking that they knew me … that I was THE area expert.
Get my drift?
It’s the same with your audience and your email list.
Your subscribers are like gold …and all you need to do to get business from them, is to keep in touch and provide them with heaps of useful information.
You have to give unselfishly … and often!
Once you’ve done that, you can ask them for business.
And do yourself one favor … don’t forget to ask!!
But you also need to learn how to influence people properly.
Now I don’t mean this in a clandestine way. But because you have the knowledge they’re after, you have the ability to really help people in a positive way.
But you also need to use your power of persuasion to close the deal … so to speak.
From all my years in selling financial products and real estate, I can tell you, without a shadow of a doubt, that people like to feel they’ve bought something, not that they’ve been sold something!
Here’s a little take away …
There are 2 main reasons why email marketing is way more effective than social media marketing:
- You own your email list but you don’t own your likes, shares or comments on social media.
- Do you have any idea how much money Facebook and Twitter make from advertising? Well they use algorithms to prevent your followers from seeing most of your business related promotions. They want you to pay for advertising.