Everyone’s got a different take on how to make money blogging. But I’m going to get straight to the heart of things. People aren’t interested in buying your products, services and ideas. They buy how they imagine those products, services and ideas will solve their problems. To make money blogging you have to sell solutions, not products.
I ran a real estate business for many years. And one the things I asked my sellers to do before we committed to a mandate price, was to get 10 different estate agents to put a price on the back of their business card.
It was a great way to check that we were on course.
Want to know what we got?
10 different prices.
And you’ve probably found the same if you’ve been researching how to make money blogging.
Everyone puts a different perspective on things. I’m going to ask you to remember just one thing from this post. A simple formula.
Traffic + Conversions = Money (Sales)
I’m going to walk you through this formula and more, so that by the end of this post you’ll understand exactly how to make money blogging.
The Relationship Between Money, Traffic And Content
Let’s look at the above formula in reverse.
In order to make money blogging, you have to sell something.
If you want to sell something, you need people to sell to. In other words you need blog traffic.
But traffic doesn’t just magically land up on you site from out of the blue. People need a reason to visit your blog.
Therefore you need content. Right? You can’t expect anyone to visit your site unless there’s something pertinent for them to read.
But in order to write content that your audience or visitors want, you need to know what to write about.
This requires you to have an understanding of the problems or pain points that your audience faces. And your posts must illustrate exactly how you will go about helping your audience to solve their dilemmas.
If you can’t help your audience to solve their problems, they’ll simply find someone who can.
What you write about becomes your blog niche. And if you want to learn how to make money blogging, your first step is to choose a niche that’s in demand so as to drive good amounts of qualified traffic to your website.
Let’s take a look at each part of this relationship in more detail.
A. Your Blog Niche
Beginner bloggers squirm at the idea of researching blog niches and deciding what they’re going to talk about.
There’s just such a huge amount of stuff to get their heads around, that I’ve seen many prospective bloggers throw in the towel before the attempt.
The problem lies in the fact that they don’t know how or where to begin.
This lack of technical know-how is probably the biggest challenge that beginner bloggers face when starting their online businesses.
If this sounds familiar, let me allay your fears.
Finding a blog niche is really as simple as understanding who will be reading your posts and why.
“Yeah, yeah”, I can hear you saying. “That’s easier said than done”.
I’ll show you how easy it is to find a blog niche in a moment, but I just want to clear up a myth before I get to that. The very first part of the story that follows is true. The rest is fictional.
Fred spent over 60 years dissecting human blood vessels in order to determine if there was a direct correlation between cholesterol and heart disease. This is the only true part.
He came up with a plant based formulation that he swore would prevent the formation of plaque in the arteries.
He passed this formulation onto one of the largest pharmaceutical companies, for a tidy sum.
In the belief that Fred was THE authority on cholesterol and heart disease, the company decided to produce the formulation in bulk and market it without performing any clinical trials or providing any scientific evidence to support the efficacy of the formulation.
This leaked out into the marketplace and a class action arose.
My question to you is, would you blindly trust the formulation?
Of course not. Nobody would.
Then why would you listen to someone who tells you to choose a niche that you’re passionate about? Where’s the proof that it will work?
I’m a straight shooter, so I’m going to shoot from the hip.
Passion may give you energy, but it won’t necessarily bring you money. If you want to make money blogging, you need to choose a niche that’s popular. A niche that has an audience that’s ready to spend money on the products and services that they need.
You may have a passion for collecting vintage hubcaps. That’s great. But nobody else gives a damn about them. So how will you make any money blogging about vintage hubcaps?
OK. Point made.
Here’s a real easy way to find out exactly what type of content your audience is lapping up.
Start by doing a Google search for your intended blog niche e.g. “best weight loss ideas”.
Write down the URLs of the top five Google search results. Now hop on over to BuzzSumo.com.
Enter each site’s domain name and check what content has the highest social shares.
The example I used above was “mercola.com weight loss”.
As you will see, Joseph’s article about Eating Early Dinner Aids Weight Loss and Lowers Cancer Risk is the most shared article with 8200 Facebook shares and 184 Pinterest shares. The next highest post gets 2700 shares.
Look through the list pertaining to your own searches to quickly find what’s popular among your intended audience.
My guide to the best blog niches to make money gives you everything you need to know about blog niche research.
In the post I have pre-researched a few niches for you and the article shows you exactly how to research your own niche if you’re thinking about a blog topic I didn’t touch on.
B. Produce Epic Content
What do you think is going to be the biggest attraction to your website?
What’s going to make people want to visit your website in the first place and more importantly, what’s going to get them to keep returning to it?
A great looking theme? Your outgoing personality?
Why do people search the internet?
Is it to find information?
At one time I used to think so. But there’s more to it.
Yes, they’re looking for information. But more importantly, they’re looking for solutions.
So, if you want to know how to make money blogging, you first need to learn what problems your audience is experiencing. What are their pain points?
Once you know this, you simply design your content around the solutions you can provide to solve those problems.
Now I know this is cliche’d and you’ve seen it all over the internet, but it’s really, really important. Epic content is king.
Content is the only thing that people are interested in.
Yes your theme may look nice, but that’s not enough to make money from your blog.
I’ve seen bloggers switch out their their themes, change their logos, change domains and just about everything else in an attempt to turn their failed blogs around.
I did it myself and it set me back even further. But the real truth for me was that my content wasn’t what my audience was interested in reading.
Let’s face it. There’s no shortage of good writers on the internet. If you want to stand a chance to get your content in front of an audience, you need to beat out your competition.
Your content needs to be way better than theirs’. It must be more explanatory, more informative and way more helpful and useful than anyone else’s.
It must be longer, more detailed, more thorough and more current (or even better, evergreen) than that of your competitors.
And it must be on target.
We’re not just talking valuable here. We’re talking invaluable!
So how do you go about achieving this.
Well for starters I need to tell you that 99.9% of the content that people need has already been written about.
I don’t think there’s such a thing as original content any more. That’s just the plain truth.
But look at it like this.
How many articles have you read about a subject that tell you much the same thing?
The difference is that each person puts their own spin on things. They inject fresh ideas and provide a different perspective.
Some are even rebuttal type articles, like parts of this post are.
That’s fine. You can copy concepts and ideas as long as you don’t plagiarize the content. Its still your original writing.
We were all beginners at one time or another. Don’t for one minute think that bloggers pop up on the scene and know everything, because they don’t.
When I started out I didn’t have nearly enough experience about certain subject matter. I had to do a ton of research. And do you want to know something more? I still have to, with every single post I write.
Because I’m big enough to realize how little I know.
And that’s the secret to writing mega posts.
You have to research and find as much information as you can from as many link worthy posts as you can and then combine it all into a post that gives your audience absolutely everything (and more) that they need.
Your posts must be skyscraper posts. Every single one of them.
You see, the better your posts, the more inbound links (backlinks) you’re going to attract. You want to attract high quality backlinks from high domain authority (DA) websites.
The more “good” links you get, the better your Google ranking is going to be. And the better your website ranking becomes, the more traffic you’re going to get.
Most of what I know about SEO and backlinks I’ve learned from Brian Dean, including the skyscraper technique.
Here’s what you need to do.
- Search for a blog topic that you’re interested in writing about.
- From Google’s search results, look through the first page and find the articles that you think are the most link worthy. The one’s that other bloggers are likely to link to.
- Make your article 10X better than all the others. This means you’ll need to expand as much as you possibly can on every single aspect of those posts. You want your audience to be bowled over by the depth and breadth of your content.
- After publishing your masterpiece, you need to reach out to the bloggers and / or websites that are linking to your competitors’ posts. Now you don’t want to brag about your work because that’s just going to piss people off. You need tell these people what your article has that others don’t have and why you believe your article is well positioned to provide great value to their audience. You’re going to need a really good research tool like SEMrush which will show you exactly which websites are linking to your competitors’ posts. It’s one of the best investments you can make in your business.
You want to leave your audience (and Google) no choice but to choose your article over the rest.
Brian Dean executed the skyscraper technique on an article he had already written about Google Ranking Factors. He collected up over 200 ranking factors through other posts and his own research efforts. Let’s look at what he achieved.
Links to that article shot up immediately after he executed the skyscraper technique.
That post alone has driven over 300,000 referral visitors to his website.
If you really want to make money blogging, you need to learn how to become a top notch author.
C. Drive Traffic To Your Blog
This is where things get interesting.
Some people think that they can produce epic content and the traffic will automatically come.
Well that’s possible if you have a high authority website, a well established brand and an existing tribe of loyal supporters (audience). And that doesn’t just happen overnight.
But if you’re reading this article the chances are pretty high that you’re not at that level yet. Don’t worry, you’ll get there with the right support and mentoring.
It’s not enough to produce epic content alone. You have to learn how to drive traffic to your blog and your posts.
Now some people will tell you to concentrate on Google and others will tell you to focus on the social media platforms.
You will find more infographics at Statista
It’s clear from the infographic that the greatest amount of referral traffic comes from search engines (31%). Social media generates only 17.9% of referral traffic.
Unfortunately, the graph doesn’t indicate which social platforms or search engines are responsible for the traffic. So I had to dig a bit deeper.
You will find more infographics at Statista
Here’s a comparison of referral traffic from Facebook, Google and other sources by article topic.
If you’re in a lifestyle niche, run a business directory or are involved in the news industry, then Facebook seems to outperform Google as a source for referral traffic.
For more traditional blogging and search queries, it appears that Google probably drives more traffic.
But the problem is that the “others” category is not broken down for us. We don’t know what it includes.
Furthermore, the graphic doesn’t tell us what sample was used for the information produced.
The first graphic told us that the sample used was websites using the Parse.ly platform. From the Statista website I’m inclined to believe that all of the research comes from the same source.
Now my question is, do these websites use Pinterest?
The reason I am bringing this to your attention is because Pinterest is a huge driver of blog traffic that comes from a very focused and engaged audience.
Let’s take a peep at this graph.
You will find more infographics at Statista
Behind Facebook, Pinterest is the biggest driver of referral traffic. The rest of the social platforms hardly feature at all.
Focusing on SEO is a great long term traffic strategy and one that every blogger should focus on. But Google may be unreliable at best. One algorithmic change can wipe your website off the board.
There are bloggers that run their businesses solely on the back of Pinterest. Pinterest is not a social platform, it’s a search engine that reaches over 250 million people daily.
It’s also not a good idea to put all your eggs in one basket. If one platform fails you, another will keep your traffic flowing.
A Few Home Truths And Myths About Making Money Blogging
Remember earlier on I told you how 10 different people will tell you 10 different things.
When I was about 10 years old, one of my school teachers did an exercise with my class.
She lined up about 15 kids in a row on the playground. The rest of the class was seated about 10 meters away.
She walked over to the kid on the very far right of the row and whispered something to him. I’m sorry I don’t remember what it was because it was about 42 years ago, but it’s not important.
She told that kid to relay the message to the person next to him and to tell that person to pass the message on down the line until it got to the last person.
Then she walked over to the rest of the class and told us what she had whispered to that first kid.
When the message reached the last person in the row, the teacher asked that kid to relay the message to the rest of the class.
The class burst out laughing.
The message was nothing like the original.
And it’s no different with blogging?
So who on earth do you listen to?
I’m going to give you some things to think about. You make of them what you feel is right.
How Much Traffic Do You Need To Make Money Blogging?
Some say plenty. Some say you don’t need much. Who is right?
I think it’s important to look at at this laterally.
For the same level of income, you’re going to need much more traffic from advertising than what you may need if you’re selling a course.
Ads could generate about $800 per month from 100,000 monthly visitors. A course could generate that from 1 or 2 sales.
So the monetization method plays a large role.
The other factor that plays a role here is simply how much income you want to generate.
Someone who starts an online business with the objective of replacing his employment income of say $4000 per month is going to need less traffic than the person who wants to earn a six figure income.
So it’s all relative to where you set your sights and what you’re aiming for.
The question of how much traffic you need to make money depends purely on how much money you want to make.
Don’t blindly believe what people tell you. Some may have hidden agendas. Everyone’s experiences are different. Two people operating the same kind of business may have vastly differing incomes. I explain this later on.
Personally, I’d rather have more [targeted] traffic than less. What about you?
How Much Content Do You Need?
Have you ever seen any of these types of posts floating around the internet?
- How I Grew My Email List When I had Only 5 Blog Posts
- How I Made $2000 Blogging In My First Month
- How I got 50,000 Page Views In My Second Month Of Blogging
What a load of bullshit!
You can’t grow an email list off 5 posts. You can’t even get 5 visitors to your site off 5 posts!
Let’s get real here.
I’m not going to tell you to listen to your own intuition. I’m telling you to listen up.
You need plenty of exceptional quality posts to start making money online and to keep the momentum going.
You should start seeing some traffic once you’ve got about 20 to 25 posts under the belt. But that’s not where you stop. The ball should start rolling [slowly] from there.
The only caveat is that your content must be of the highest quality.
The Myth About Needing More Knowledge And Experience Before You Can Make Money Blogging
This is something that all new bloggers go through. But where does it stop? How much experience do you need to be an authority on a subject. A year? Two? What’s the number?
Surprisingly, not much.
Whoa Adam! What did you say there?
Yes, not much.
I learned this from an affiliate manager for a product I promote.
At the time I wasn’t using their product but I really wanted to. So I wrote to her explaining how I was battling to get traffic to my blog and that my income was under pressure as a result.
I elaborated by telling her how I wanted to learn enough about their product to put a review together that I believed would help to boost my web traffic.
Well I got a really nice reply explaining that I should go ahead and buy the product for my own use.
She went on to tell me that I didn’t need to be an expert on the subject and that all I really needed to promote the product effectively was to be a few steps ahead of my audience.
I learned something really valuable there and now I’m passing it on to you.
The Myth About The "How To Make Money Blogging" Industry
I don’t know where this comes from but some people believe that the only people who make money from blogging are the ones who teach others how to make money blogging.
That’s just absurd.
Take a look at the Pinch of Yum Blog. This is a food blog that’s coining it in a very competitive niche.
Look at Dr. Mercola. He’s made millions from the sale of natural supplements.
And what about Engadget?
The list goes on and on.
People are making it with their blogs in all kinds of niches where there’s a demand – where people are searching for solutions.
Heck, you just need to take a look at the internet to see that that’s a load of hogwash.
In fact, some of the really small niches are ideal for selling high ticket items like courses. There’s always been good money to be made in smaller niches simply because they’re very specialized and people will pay top dollar for the right advice.
The Competition Myth
I hear an endless amount of people saying there’s just too much competition out there.
If you’re in that same mindset, get the hell out of it real quick.
Do you really think that you’re going to find a niche with little to no competition?
Get a grip on reality man.
I don’t think there are any niches left that haven’t already been discovered. The truth is that there’s an enormous amount of competition in any really viable niche. You’re not going to get away from that any time soon.
According to Netcraft’s October 2018 survey there were over 1.67 billion websites on the world wide web.
Notwithstanding that, the universe is big enough for everyone.
You have to change your mindset. If you keep looking over your shoulder, you’re never going to move forward.
Instead of thinking about competition, start thinking about building relationships with other bloggers in your niche.
“Well how’s that going to help me?”, you may be thinking.
It will help you because you can find ways to get in front of those bloggers’ audiences.
All it takes is a mention in a social media post. It doesn’t matter whether it’s Facebook, Twitter, Instagram or Linkedin. One mention could drive a whole lot of traffic to your website and that may be all you need to breathe some life into your business.
Another thing to bear in mind is that out of those 1.67 billion websites, most get little to no traffic!
In fact, the infographic above shows that (in the USA) the internet is dominated by about 100 websites that get most of the traffic.
But let’s give this some perspective:
According to Visualcapitalist, Google receives about 28 billion visits per month. Citi.com (Citi Bank) is ranked 98th on the world wide web and receives 93 million visits. Visualcapitalist is ranked 33,000 with 1 million visits per month.
Unless you’re out to compete with the top 100 sites on the internet, I see this as a huge opportunity.
There’ll be a following for all of us because different people gravitate towards different personalities.
Don’t let competition stop you from achieving your dreams. Just work at being the best you can be.
[NOTE: Some of the links in this post may contain affiliate links. If you purchase anything through one of my links I may earn a referral fee at absolutely no cost to you].
How To Make Money Blogging - The Process Explained
There are so many ways to make money blogging that it’s impossible to discuss all of them here and do justice to any single method.
Additionally, it’s not my intention to teach you about affiliate marketing or how to set up Google ads on your site but to give you the resources that you can use time and time again to start and grow any blog into a profitable business.
I could quite easily scour the internet, make a list of 30 ways to make money online and then regurgitate the information here.
But that’s not what I’m trying to teach you.
If I did that I wouldn’t be serving you very well, would I?
You’d leave here in same position you arrived – still searching for solutions.
My intention is to help you learn about how to make money blogging, not which methods you could adopt to do so.
I have a firm belief that you don’t just give a kid a fish. You give him a rod and teach him how to fish.
You came here to learn something. And you want to leave with an answer. If I can’t help you achieve that, you’ll never come back here, will you?
You want a solution. But not just any solution. You want a solution that will help you to get from point A to point B.
And along the way, you’re going to find yourself making your own adjustments too.
Let me explain what I mean with an example.
When NASA send a rocket up into space, how much planing do you think that takes?
But the one thing that can’t be planned is what happens along the way.
They know where they’re starting from (point A) and they know where their destination is (point B).
And what’s the quickest way to get there?
A straight line from A to B, right?
OK, now I’m going to ask you a question and I want you to think about about the answer before you read it here.
What percentage of the time do you think that rocket is actually right on course from A to B?
Think about that for a moment before you continue.
Nobody has ever been remotely correct before and I’ve asked this same question countless times in my businesses over the last 20 years.
The answer is three percent of the time.
Holy shit! So what about the other 97% of the time?
It was spent re-adjusting, re-aligning to bring that rocket back on course.
So here’s the thing.
If you want to make money blogging, you’re going to have to learn how to help people to get from point A to point B. You have to help them to overcome the problems or obstacles that they face. Your job is to teach them how to drive their own rocketships.
1. Starting A Blog
I’ve been asked before if it’s possible to make money online without a blog.
The short answer is Yes.
You could start by writing posts on social media, writing guest posts for existing blogs, partaking in online surveys and a whole bunch of other things.
But the whole point of this article is to show you how to make money blogging not how to make money online without a blog.
Starting a blog is actually exciting for two reasons. The process of actually getting a website onto the internet is exciting in itself, but starting a blog also denotes the start of your online business. A new beginning that marks the first step to a new and exciting lifestyle.
If you haven’t already got a blog up and running, you can follow this step by step guide to create a blog. It will not only take you through the process of starting a blog but also walks you through the things you need to check before purchasing a domain (which you can get for free), choosing a theme and installing essential plugins.
The blog and theme are free. The only cost you need to cover is for hosting but that’s really minimal.
2. What's Your Competitive Advantage?
What you have that others don’t is not nearly as important as what solutions you can offer to help people to get from where they are now to where they want to be in the future.
What can you offer them that your closest competitors can’t or don’t?
You see, you have to better at your game than your competitors are at theirs’. In fact it runs deeper than that.
You have to be more convincing than your competition. You have to show why you’re a better mentor than anyone else and that means learning how to influence people through the power of persuasion.
3. Now Build Your Audience And Your Email List
Like I already mentioned, your content is your key to traffic.
Now it’s pointless getting all this traffic to your blog unless you’re going to do something with it.
And I’m not referring to selling something. Or rather, I’m not referring to making once off sales.
Here’s what I mean.
You decided to monetize your blog through affiliate marketing and you obviously dropped some affiliate links into your posts.
From the traffic you had on your site over the last month, you managed to sell 6 hosting plans. That generated the tidy sum of say $360. But you neglected to get those users to subscribe to your email list.
A month down the line, 4 of those six people are ready to find an email service provider so that they can set up their on-boarding automation and email sequences.
At the time they first found your website, they happened to be in the right place at the right time so they purchased hosting through your links.
But during the month they subscribed to a free webinar on list building with someone else. And because this blogger had been sending them keep in touch emails on a daily basis, that’s where they purchased their email software.
They’d long forgotten about you. They probably didn’t even remember which website they visited when they followed your link to buy their hosting plans.
And this happened because you failed to use your traffic effectively.
This is a huge mistake that even some of the most well known bloggers have made.
The hosting sales you made were all once off sales.
Let me tell you something.
Your email list – or rather your subscribers (audience) are your most valuable asset.
You see, email marketing has proven to be far more effective at getting sales than any other marketing channel.
Want to know why?
Because it’s a whole lot easier to sell to a warm lead than it is to to sell to a cold one.
The people on your list are already primed. You’ve built relationships with them because you’ve kept in touch regularly. And because of those relationships, they trust you. So buying from you is a no-brainer, isn’t it?
And what’s more there’ll be countless opportunities to cross-sell, up-sell and even down-sell those same people.
And once those people are subscribed to your list, you can segment the list so that the content you write in your “keep in touch” emails is relevant to people at different stages of their journey.
I mean it doesn’t make any sense to send out an email promoting hosting to people who already have live blogs, does it?
I use Convertkit because it allows me to segment and automate my sequences which saves me a huge amount of manual work.
There’s absolutely no way you can do things manually once you have more than a few people on your list. It’s also the easiest product to use and support is always available if you need it.
There’s just no excuse for neglecting to build an email list and grow your audience.
4. Test The Market
What do I mean by testing the market?
Quite simply it means knowing what your audience wants and what they will buy before you go ahead and put all your effort into creating a product or service that may not work.
Knowing what niche you’re going to focus on is half the battle done already. You should have done enough research to have a pretty good inkling as to what your audience wants.
It’s easy enough to test the waters with monetization methods that don’t cost you anything.
For example, there’s no cost involved with affiliate marketing or ads on your site. You simply add your affiliate links to your posts or allow Google (or another) advertising network to place ads in white space within your posts.
If your affiliate marketing actually converts into sales it’s clear that your audience needs those products.
But there’s one caveat to using this method to test the waters.
It’s not easy to get once off visitors to buy products through your affiliate links unless you’re lucky.
Most people will do some research before they just go ahead and buy products. So you’d have to be lucky enough to get people to your site who have already done their research.
It’s far better to convert your blog traffic into subscribers and then market to that list. Those subscribers will already be warm to your suggestions.
You will have created a rapport and a connection with those people – a trusting relationship. And it will be a whole lot easier to sell to them than to strangers.
Affiliate marketing is a great way to test the market provided that your sample is a warm one.
Doesn’t that make more sense? There’s no guesswork involved.
So if you intend creating a course – which has a cost attached to it – at least you’ll know that your course is something that people will be interested in. You won’t be taking any chances.
The same concept applies to creating products, apps, books or anything else for that matter.
Another way to test the market for interest is to conduct a simple survey on your website.
You inform people that you’re thinking of making a product (physical or digital) that would benefit them immensely and ask them to simply respond YES or NO to a question that you ask.
There are popups that you can use to achieve this, such as Thrive Leads. They have pre-made templates for this that you can tweak to your liking using their built in drag and drop page builder. Very simply, instead of a subscription form, users are presented with a simple Yes / No reply form.
To take this a step further, you could also use the Thrive Leads popups to boost your email signups, making the product really useful.
Just make sure not to make the popups invasive because this has a bad effect on user experience (UX).
But if a person is about to leave a page on your site, you may as well use an exit intent popup to boost signups. They work.
You could expect to get roughly 7% to 10% of your visitors signing up to your list through popups. It’s a darn site better than nothing!
A simple survey saves you having to market a product without it being ready yet. Believe it or not, there are bloggers that do this to gauge how much interest there is in a particular product before actually making it.
Some large companies do this too. They take pre-orders on products that they don’t yet have stock of.
Personally, if I was to go down down this road with an e-course for example, I’d only consider doing so on the basis that I market it with a waiting list. All you need to do is tell people that you’ll advise them when the course is open for enrollment.
That way you’re being up front about things and you’ll also benefit by adding subscribers to your email list.
Another added advantage is that it gives users the impression that your course is in huge demand which is a great marketing strategy too.
One further method to establish demand for a product or service is to check whether any of the top bloggers in your niche offer something similar. They’ll have already done the research for you!
I Mean, let’s face it. Who is going to spend money developing something without being absolutely certain that their concept will fly?
5. Set Up Your Marketing Pipeline
If you’ve ever been to an auction you’ll know that there are usually plenty of attendees.
A good auctioneer will go out of his way to ensure that the auction room is full.
Why does he do this?
Quite simply to create competition.
He under quotes the price of the item being sold thereby leading people to believe that the item will sell for a bargain price. And because of that, the auction attracts plenty of people.
But how many people actually land up bidding?
Well it’s the same with a marketing funnel or sales funnel.
As you can see the sales funnel begins with creating awareness. This is where you cast your net far and wide in order to draw in as many potential buyers for your products or services as possible.
Not everybody will be interested and you will notice that the number of people who show interest in purchasing is less than the original “catch”.
After evaluation of the product, service or idea, the number of actual prospects reduces even further and what comes out of the bottom of the funnel are your purchasers.
Now your sales funnel is what generates your income.
It’s the end result of your clever marketing that leads to sales.
Your sales funnel could be a free webinar that you put together with the objective of convincing people how much your product is actually needed by them – how much pain it will save them and how much success it will bring.
And the stimulus for getting people to attend the webinar comes from recognizing the problems of your audience and marketing a solution that will remedy them.
Going back to the diagram above, the awareness part at the top of the funnel relates to the traffic that you get to visit your site. The interest part of the funnel relates to the need that you create through solutions – conversions. The desire relates to those people who recognize the need for your product. And the action part relates to sales.
Traffic + Conversions = MONEY (SALES).
And that, my dear friend, is how to make money blogging.
How To Make Money Blogging - Q & A
How Much Money Can I Make Blogging?
It’s not often I answer a question with a question. But how much money would you like to make?
You can make as much or as little as you like. Your earnings are dependent only on yourself.
There are bloggers who are making upwards of 7 digit incomes annually and others who are making enough to cover living expenses.
If your intention is to blog part time to make extra money, then extra money is what you’ll make.
If you intend to make a business out of your blog, then you can earn very well.
Some bloggers set up multiple blogs in different niches using different monetization methods while others stick to a single blog.
In his book, “The Science Of Getting Rich”, Wallace D. Wattles explains, “…but when two men in the same business are in the same neighborhood, and one gets rich while the other fails, it indicates that getting rich is the result of doing things in a Certain Way.”
How much money you make depends purely on you.
How Long Will It Take Me To Make Money Blogging?
Like I mentioned earlier on, if you read 10 different posts you’ll get 10 different answers.
With due respect to the honest operators out there (and most are), you need to be very mindful that the internet is plagued with dodgy, self proclaimed gurus who hold themselves out to be helpful marketers.
These are a bunch of fast talkers who suck you into a world of make believe, getting you hooked on their product launches until they bleed you dry of every cent you have.
Don’t believe what they tell you.
If you want to make money blogging, be prepared to invest time. Lots of it. There’s no such thing as making money online fast, unless you’re into those $50 surveys. But that’s not blogging for money.
All I can tell you is that it takes time to start making money. It’ll take at least upwards of a year. But so what? It’s worth it. When the bucks start rolling in you’ll be able fire your boss and start living your life the way you want to.
How Can I Make Passive Income By Blogging?
Passive income is a form of recurring income that you earn on a regular basis without requiring you to be physically present in your business.
To generate passive income streams through a blog requires a substantial amount of initial work (and sometimes money) but the eventual income streams pay huge dividends.
Passive income streams can be achieved through any of the following methods:
- Affiliate marketing – a referral fee or commission for referring people to a product or service. Your fee is earned on the purchase of a product.
- Advertising – External advertisers place ads on your site and you get paid based on the amount of traffic that your website attracts. Most people incorporate an advertising network onto the website, e.g. Google Ads or Mediavine as opposed to selling web space privately.
- Membership website – You get paid by members who get access to premium content, courses, resources etc. that are not available to the general public. The monthly fees generate a passive income stream.
- E-Books – Multiple sales generates income on a regular basis.
- Online Courses – multiple sales to new users generates a really nice flow of passive income. The upfront work is substantial but the sale of a single course may generate the same income that is required from 10 affiliate sales.
Personally, I believe it’s best to diversify your income sources. Don’t put all your eggs in one basket.
The two most frequently asked questions I get are:
- Can I start a blog for free?
- Is is really possible to make money blogging?
It took me about 20 minutes to think about how to answer these questions because there are just so many bloggers trying to pull the wool over peoples’ eyes!
I’m going answer these questions in the most honest way I know how.
The process of creating a blog on say WordPress (self hosted), Wix or Squarespace is free.
But hosting is most certainly not free.
But don’t sweat. It’s not expensive.
If you’re just starting out, you can get a year’s hosting for about $48 with Bluehost. And what’s even better is that you can get a free domain with this plan. That means you can start a blog on the world’s most trusted platform, WordPress, for under fifty bucks.
If you’re looking to start a blog purely as a hobby or an outlet to voice your thoughts to the world, you can start blogging on a free platform.
But if you’re looking at starting a side hustle or a full time business with the aim of making money from your blog, then get the word “free” out of your head. There’s no such thing.
Making money blogging is a business the same as a physical one. That means you will need to invest in certain tools in order to run an efficient business and give yourself the best shot at making it successful.
Blogging is a fine business to be involved in and there are no barriers to entry. Like any business, it’s hard work but the rewards are phenomenal.
I wouldn’t trade blogging for anything. I spent over 29 years in businesses I wasn’t passionate about. Yes I made money, but at the expense of happiness.
Now I get to live my life exactly the way I want to and I get to connect with, and help, some really amazing people along the way.
Just thinking aloud though, you wouldn’t be reading a post about how to make money blogging if you believed anything different, would you?
So tell me, do you want to learn how to make money blogging or are you going to sit on the sidelines and dream about it?
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